eBooks, white papers, tip sheets, comparison guides... they're known as 'premium content' for a reason. Your leads will 'pay' for them with their precious email address IF they believe they'll get value.
That's exactly what I've delivered for B2B and B2C clients from an incredible range of industries. I can practically change a truck's gearbox or fit a dental implant with the knowledge I've learned from my clients...
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